345 Plato Blvd, Saint Paul, MN 55107

Description:

This is a full-time role for a Content Marketing Manager responsible for building a content engine that drives commercial impact. This role will work hand-in-hand with our Sales organization to produce content that accelerates pipeline, improves conversion. establishes thought leadership, and strengthens our national market position.

The ideal candidate is a doer – a strong B2B writer who can turn logistics and supply chain trends into strategic, search-optimized content that attracts qualified buyers and supports revenue goals. You will own content strategy, production, publishing, and optimization across SEO, industry authority content, sales enablement materials, and ABM campaigns.

Key Responsibilities

Content Strategy & Production

• Own and execute the content strategy to support growth across key verticals and target markets
• Write and publish high-quality, commercially focused content including: white papers & industry insights, SEO articles, pillar pages & landing pages, Sales enablement assets (playbooks, solution briefs, one-pagers), Case studies, customer stories & testimonies, Email and lead nurture series, Industry POV reports and executive messaging

Sales Alignment & Revenue Support

• Collaborate daily with the Sales team to build content that drives pipeline movement
• Develop targeted content for key accounts and decision-makers in priority industries
• Support proposal storytelling and strategic pursuit content when needed
• Produce competitive positioning collateral to help win strategic deals
• Create content toolkits for BDR outreach, retargeting sequences, and follow-ups

Industry Thought Leadership

• Monitor market trends: nearshoring, reshoring, warehouse capacity, labor dynamics, automation, rail-served logistics, and industrial market economics
• Translate macro trends into credible leadership content that strengthens Murphy’s voice in the industry

SEO & Geo Growth

• Lead national SEO and geo-targeted content strategy
• Use keyword research to build topical authority and search visibility
• Optimize conversion-focused content for commercial intent

Required

• 4-8 years of B2B content marketing or editorial writing experience
• Proven track record producing strategic content that supports revenue teams
• Strong SEO writing discipline and research capability
• Ability to simplify complex industrial or technical topics
• Experience working directly with Sales or commercial stakeholders

Preferred

• Background in logistics, supply chain, manufacturing, industrial services, or transportation
• Experience with HubSpot, SEMrush, Ahrefs, Similarweb, or Google Search Console
• Familiar with sales content frameworks and buyer journey mapping

What Success Looks Like

• Content output directly supports sales velocity and inbound pipeline growth
• Strategic content used regularly by sales and business development teams
• Organic visibility grows in priority markets and industry verticals
• Murphy becomes a go-to voice in U.S. logistics and 3PL insight

Benefits

• Competitive compensation + performance incentives
• Health, vision, and dental coverage
• Flexible spending account
• Life insurance
• 401(k) with company contribution
• Employee assistance program
• Strong team culture with over 120 years of family ownership growth
• Career advancement within a growing national logistics brand

345 Plato Blvd, Saint Paul, MN 55107

Company Overview

Murphy is a regional asset-based & national 3PL that’s been in the game for 120 years. Headquartered in the Twin Cities, and operating in MN, IA, NY and MO, we offer warehousing – both public and contract, logistics services, and comprehensive supply chain solutions for businesses of all sizes.

Murphy has been long dedicated to the values of excellence, creativity, leadership, integrity and mutual respect; these values are what’s kept us growing for 120 years. If you’re looking for a rewarding career with a company that truly cares about its employees, then Murphy might be a great fit for you!

Role Summary

The National Director of Revenue Development reports to the Chief Marketing and Sales Officer, and plays a key role in driving revenue growth by activating stalled pipelines, re-engaging warm leads, and converting qualified opportunities into scheduled conversations and closed business. This role owns the retargeting motion inside our revenue engine—ensuring that inbound leads, past opportunities, and existing CRM contacts continue to move forward in the sales process.

This is not a traditional outbound SDR role. This position is focused on revenue conversion, pipeline

discipline, and CRM optimization to support a high-performance sales organization. Success in this

role is measured by pipeline movement, opportunity progression, and revenue influenced from

reactivated leads.

Key Responsibilities

Pipeline Activation & Retargeting

● Own a rotating book of 80–120 warm leads, dormant opportunities, and past prospects

● Execute structured retargeting and follow-up cadences across email, phone, and LinkedIn

● Re-engage decision-makers and uncover deal blockers, timelines, and buying intent

● Convert inactive opportunities into scheduled meetings and qualified revenue pipeline

● Influence velocity by progressing deals across Defined → Discovery → Proposal → Close

CRM Ownership & Sales Operations

● Maintain CRM accuracy and pipeline integrity in HubSpot

● Segment database for retargeting efficiency (e.g. lost opportunities, no-shows, past RFPs)

● Track prospect engagement, next steps, and buying committees with discipline

● Build, optimize, and operate sequences, workflows, and lead routing

● Manage dashboards for pipeline health and retargeting performance

Sales Coordination & Revenue Support

● Partner with the sales team on deal strategy and handoff execution

● Prepare pre-call intel and discovery documentation to improve call effectiveness

● Coordinate follow-up to maintain deal momentum

● Ensure all opportunities have clear next steps and close plans

Performance Metrics

Success in this role is measured by:

● Reactivated Opportunities per Month

● SQLs Generated from Retargeting

● Pipeline Velocity (Deal Stage Movement)

● Revenue Influenced from Retargeted Leads

● CRM Hygiene & Follow-Up SLAs

Qualifications

Required

● 2–4 years in Sales Development, Business Development, Sales Operations, or Revenue

Operations

● Hands-on CRM experience (HubSpot preferred)

● Understanding of B2B pipeline stages and revenue cycles

● Strong organizational discipline and follow-up consistency

● Professional written and verbal communication

● Ability to partner with sales leadership and think one step ahead of the process

● High energy, team-first mindset, and willingness to win together

Preferred

● Experience in logistics, warehousing, supply chain, or 3PL solutions

● Exposure to pipeline analytics, lead scoring, and workflow automation

● Familiarity with long-cycle B2B sales environments

● Comfortable engaging at Director/VP level to uncover business needs

Work Environment

● Onsite/Hybrid – Based in Minneapolis–St. Paul

● Collaborative, fast-paced commercial team environment

● Travel up to 10–20% for industry events, customer visits, and sales support

Compensation

● Competitive base salary

● Commission on revenue from reactivated/retargeted pipeline

● Quarterly performance incentives

● Full benefits package

Growth Path

This role offers a defined advancement track toward:

● Sales Operations Manager, or

● Account Executive/Regional Business Development